quinta-feira, 11 de agosto de 2011

Os motins de Inglaterra por Zygmunt Bauman

O sociólogo Zygmunt Bauman olha os motins à luz da sociedade de consumo, da perene divisão entre ter e não ter, clivagem que separa os homens em dois campos irredutíveis: os que têm e os que não têm.
A sociedade de consumo não eliminou a privação, apenas tornou esta mais rica e variada.
Eis alguns excertos do artigo de Zygmunt:

All varieties of social inequality derive from the division between the haves and the have-nots, as Miguel Cervantes de Saavedra noted already half a millennium ago. But in different times having or not having of different objects is, respectively, the states most passionately desired and most passionately resented. Two centuries ago in Europe, a few decades ago still in many some distant from Europe places, and to this day in some battlegrounds of tribal wars or playgrounds of dictatorships, the prime object setting the have-nots and the haves in conflict was bread or rice. Thank God, science, technology and certain reasonable political expedients this is no longer the case. Which does not mean though that the old division is dead and buried. Quite on the contrary… The objects of desire, whose absence is most violently resented, are nowadays many and varied – and their numbers, as well as the temptation to have them, grow by the day. And so grows the wrath, humiliation, spite and grudge aroused by not having them – as well as the urge to destroy what have you can’t. Looting shops and setting them on fire derive from the same impulsion and gratify the same longing.

We are all consumers now, consumers first and foremost, consumers by right and by duty. The day after the 11/9 outrage George W. Bush, when calling Americans to get over the trauma and go back to normal, found no better words than “go back shopping”. It is the level of our shopping activity and the ease with which we dispose of one object of consumption in order to replace it with a “new and improved” one which serves us as the prime measure of our social standing and the score in the life-success competition. To all problems we encounter on the road away from trouble and towards satisfaction we seek solutions in shops.
[...]
For defective consumers, those contemporary have-nots, non-shopping is the jarring and festering stigma of a life un-fulfilled – and of own nonentity and good-for-nothingness. Not just the absence of pleasure: absence of human dignity. Of life meaning. Ultimately, of humanity and any other ground for self-respect and respect of the others around.
Zygmun Bauman

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